I don’t mean winning at all costs!  I mean that in every business situation, and in every deal you do, you try your very best to make sure that everybody involved wins something of value.
If you are of the ilk that likes to extract maximum money from people as soon as possible and have no thought [...]

Thank you for all those who responded to my post about the best direction for the advert I have booked in a charitable booklet.
The person who first suggested the recession busting report was Rachael, although I have to confess I had already listed 24 hot tips to go in the report so it seems lots [...]

Watching breakfast tv this morning, my ears pricked when they heard a story about women “officially” now being able to top up their pensions if they have too many years contributions missing, by making payments of £400 per year for each year missed.  These missing years usually occur when time is taken for having and [...]

I am about to take out an advert that has become an annual event for me.  A client once asked me to support the local scout group by having an advert in their Christmas post directory to raise funds for them.  Being an old scout myself I didn’t hesitate and I have done it each [...]

This is the amount of time an average small business owner like you spends on bookkeeping each week. That represents some 7 hours out of each week that you spend doing completely unproductive bookkeeping.
Time is one thing in the universe that is fixed and runs continuously, ruthlessly, every single moment of existance. [...]

This is a guest post…
When a person comes online, they are generally looking for information and resources. Many people are searching for a way to make money online and therein lies the setup for an unhealthy partnering of newbie and Internet savvy scam artist.
Everyone that has been online for a while and has set [...]

During my mini-series of 3 articles on how to write well performing adverts, I focused on the the headline, the body copy and finally, the call to action. Essential ingredients for every advert and sales letter.
In this conclusion, I wanted to make sure that you understand they are not the only elements that can raise [...]

This is the last in a series of 3 articles about making an advert as effective as possible. Many marketing adverts suggest a mnemonic to make sure each advertisement and each marketing letter contains all the essential ingredients for success.
A I D A is a mnemonic for adverts [...]

This is a guest article…
One of the most vital aspects of this recent marketing concept which every business owner should be aware of is that it’s completely free. With the right idea, intuition and planning; viral marketing on social networking websites can return thousands of client prospects to any business website [...]

In the first article I looked at headlines and how easy it really is to come up with 100 or so, enabling the best ones to be drawn out of your brain!
This time I will look at the body of the advert.
Having captured your readers attention, the main part of the advert must [...]