You may have noticed over the past few days the blog has had a different look probably each time you have looked at it.
I have been trying to find a better theme and really thought I had found it with this one from woothemes. However, it isn’t the easiest theme to adapt to and [...]

Just 24 hours (and a few minutes) to go until the VAT rate changes from 17.5% to 15%.
Make sure you have changed your website settings, ebay settings, bookkeeping settings, spreadsheet settings - even your calculator settings to reflect the new rate.
The new rate is 15%. When you are calculating the VAT amount in a [...]

At last. I have been working on this report for about a month now and it seems to have grown into a mini-book which isn’t quite what I had in mind.

Anyway, please nip over to the website and get your free copy [...]

A client, whom I shall call “Emma” here called round this morning and returned a copy of Paul Gorman’s book “How to out-sell, out market, out promote, out advertise everyone else you compete against before they even know what hit them” that I lent to her some months ago.
“I don’t see how most of the [...]

It is absolutely vital that you know who your Target Audience is.
Why? Because if you send out marketing materials to people that are not likely to need your products/services – you are wasting your time and valuable resources.
How do you know who your Target Audience is?
Your TA is simply the people that you would like [...]

This is a question that vexes most entrepreneurs.  We are all of a certain type of person, excellent with the talk and can mostly persuade an Eskimo to buy snow.  But when it comes to writing a sales letter, advert, brochure or some other marketing material, it all becomes too complicated and tiresome.
We say, “If [...]

Well, it has been a couple of weeks in the making but Chris has now finished his work on the Scout Christmas Directory advert I mentioned recently.  I am sorry about the distortion, that is down to my lack of ability to manipulate images.  The actual advert is A6 not square so the real thing [...]

Thank you for all those who responded to my post about the best direction for the advert I have booked in a charitable booklet.
The person who first suggested the recession busting report was Rachael, although I have to confess I had already listed 24 hot tips to go in the report so it seems lots [...]

I am about to take out an advert that has become an annual event for me.  A client once asked me to support the local scout group by having an advert in their Christmas post directory to raise funds for them.  Being an old scout myself I didn’t hesitate and I have done it each [...]

During my mini-series of 3 articles on how to write well performing adverts, I focused on the the headline, the body copy and finally, the call to action. Essential ingredients for every advert and sales letter.
In this conclusion, I wanted to make sure that you understand they are not the only elements that can raise [...]