Archive for November, 2008
These Marketing Tactics Aren’t Relevant To My Business – Are They?
A client, whom I shall call “Emma” here called round this morning and returned a copy of Paul Gorman’s book “How to out-sell, out market, out promote, out advertise everyone else you compete against before they even know what hit them” that I lent to her some months ago. “I don’t see how most of [...]
Do You Know Who Your Target Audience Is?
It is absolutely vital that you know who your Target Audience is. Why? Because if you send out marketing materials to people that are not likely to need your products/services – you are wasting your time and valuable resources. How do you know who your Target Audience is? Your TA is simply the people that [...]
Recession – What Recession?
How Can You Write A Compelling Sales Letter?
This is a question that vexes most entrepreneurs. We are all of a certain type of person, excellent with the talk and can mostly persuade an Eskimo to buy snow. But when it comes to writing a sales letter, advert, brochure or some other marketing material, it all becomes too complicated and tiresome. We say, [...]
Marketing Tutorials That Are Actually Worth Buying!
Regular readers will know that I am not generally one to push particular products on this blog but every so often I come across something that is actually, surprisingly good, and when that happens I feel it is my duty to let you know about it. Marketing Tutorials by Armand Morin is a monthly product [...]