Webinars Are Coming

Ray Stewart Business, Marketing, Online Business Leave a Comment

I know I have been discussing the putting together of a series of seminars on various business topics for some time and I really did intend to get these started. However, a helpful client recently said that seminars are really 20th Century things and that I should look to presenting Webinars instead. It is true that Seminars are expensive to …

My New Shopping Cart Has Autoresponder Service Built In

Ray Stewart Business, Online Business Leave a Comment

You will have noticed a steady stream of jiggling going on with this site of late. Different themes, different front page content, different allsorts!

I can’t really apologize because overall, it is in the site’s, and our own, best interests.

I am moving to a membership site as things develop. Don’t worry, it will still be free as always,

These Marketing Tactics Aren’t Relevant To My Business – Are They?

Ray Stewart Advertising, Business, General, Marketing Leave a Comment

A client, whom I shall call “Emma” here called round this morning and returned a copy of Paul Gorman’s book “How to out-sell, out market, out promote, out advertise everyone else you compete against before they even know what hit them” that I lent to her some months ago. “I don’t see how most of the stuff in this book …

Do You Know Who Your Target Audience Is?

Ray Stewart Advertising, Business, General, Online Business Leave a Comment

It is absolutely vital that you know who your Target Audience is. Why? Because if you send out marketing materials to people that are not likely to need your products/services – you are wasting your time and valuable resources. How do you know who your Target Audience is? Your TA is simply the people that you would like to do …

Do Your Adverts Work For You?? – Part 1

Ray Stewart Advertising, Business, Marketing, Online Business Leave a Comment

This is the first in a series of 3 short articles about building an advert. The first element of an advert is the headline so I will start with that… Headlines are really important parts of our adverts.  If you send out a letter, a website, an advertisement, a blog post and the headline is a good one, the subsequent …