Just 24 hours (and a few minutes) to go until the VAT rate changes from 17.5% to 15%.

Make sure you have changed your website settings, ebay settings, bookkeeping settings, spreadsheet settings - even your calculator settings to reflect the new rate.

The new rate is 15%. When you are calculating the VAT amount in a total, such as a petrol receipt, you now need to use the fraction 3/23, or if you want the VAT exclusive amount the fraction you need is 20/23.

It remains to be seen if such a minute change will have any real effect on spending habits.

Good luck with your christmas campaigns.

Please feel free to email me if you want a little critique or help with your copy in the run up to christmas!

Seasons greetings to you all!

~Ray