7 Great Lies Of Mlm – The Truth About Mlm’s Lies

Ray Stewart Marketing, Online Business Leave a Comment

Struggling in a network marketing business is nothing new. If you are pushing the proverbial barrow uphill and not making any progress then consider this; the network marketing landscape is changing and changing fast.

More to the point, the way people are being taught to attract prospects is changing and if you’re still fumbling around using old school methods then it’s time to reassess your position. Ann Sieg drummed home some important points in her classic report about the 7 Great Lies Of MLM recently and confirmed what most have suspected for a long time…the old school methods don’t work anymore.

That’s not to say prospecting friends and family won’t get you the odd sign up but in the 21st century, the emphasis is now on building a business fast and that means attracting prospects fast and in numbers.

Okay, what are the 7 great lies of network marketing we’re talking about. In this article, we’re going to list them and see if they resonate with you.

7 Great Lies Of MLM

1. The first of the 7 Great Lies Of MLM is that everyone’s your prospect. In other words, you’ve probably been told to approach everyone who looks like a suspect; your family, friends, the local butcher, greengrocer, insurance rep…basically anyone within arms length of you.

2. This business is not really sales and no skill is required. In fact, people just share products.

3. Anyone with blood flowing through their veins can do this business!

4. You’ll have your business built for you. All you’ve got to do is sign up!

5. You will be dealing with the best, life changing products.

6. You are failing because you don’t have enough belief.

7. You will be working with a proven system. Simply rinse and repeat what you’ve been taught.

Now there is no doubt that this will resonate with a lot of network marketers and the truth is, the result of the above has contributed to an awful attrition rate – over 90% of MLMers will bail out of their business within their first three months.

So which of the above is the worst of the 7 Great Lies Of MLM? Undoubtedly, it’s the first. Why? Because the reality is, not everyone is looking for a business opportunity.

The result of going into MLM with the view that everyone’s a prospect is hit and miss prospecting with “the miss” factor being the overwhelming result. This leads to quick dejection resulting from constant rejection and in quick fashion, abandoning the business.

The secret to growing a successful network marketing business is targeted prospecting. Not only that, but putting your offer in front of a hungry home business opportunity crowd who will respond by chasing you for more information.

Now wouldn’t that be a change from constantly harassing friends, family and acquaintances and getting the cold shoulder treatment.

Ray Stewart
I am a qualified Certified Practising Accountant having passed my final exams way back in 1981. I actually can’t believe that was 37 years ago!! Anyway, I am now in my 60’s and I have been running my own business since May 1983. And before you ask, no, I have never regretted a moment of it! Part of the membership requirements of my professional body now dictate that I spend quite a lot of time on “CPD” - continuing professional education (one of their better ideas) - and over the last two years I decided to study business growth and marketing. I have learnt such a lot and that knowledge has radically changed my old “accountants” approach to business. It has made such a difference to the way I work and operate I feel that I just have to pass on this knowledge. It is simply too powerful to hold back!! - but I will try and do it in simple terms rather than expecting you to spend hours, as I had to, working through the difficult language that trainers seem to use to pass on their concepts. I hope you find the blog a useful resource and interesting place to visit as the months pass. I will do my best to keep up the flow - but if there are any topics you would like me to cover, then please let me know. Ray Stewart
Ray Stewart
Ray Stewart

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