Reputation Management And Email Marketing Tips

Ray Stewart Business, Marketing, Online Business 1 Comment

Some web analysts have decreed that email marketing is on its way out as an effective way to reach customers. It is certainly true that many people are suffering from information overload, but email can actually cut down on this avalanche. Indeed, marketers now have the unprecedented opportunity to be a trusted news source. By following these email marketing solutions, businesses can use the inbox as a major asset for brand reputation as well as sales.

The most effective email marketing tips actually is not a trick, but a serious value: respect. After all, the risk is that months of trust can be dashed against the rocks with just one ill-thought-out email. Keep supplying your subscribers with great information, tips and resources, and never suggest an affiliate program for something you have never tried personally.  Have a look at this short U-Tube video for some really interesting email marketing info…

More email marketing solutions include not using any link-bait-sounding headlines for emails. An example is creating scarcity where there is none – remember these people are already your loyal customers! The bottom line is to provide value, slowly but surely. Email is a sensitive and intimate space for marketing, so don’t lose everything you’ve worked for with a brash new plan. Instead, stick to the email marketing solutions that built your list in the first place: value, respect, and quality information from experts.

Ray Stewart
I am a qualified Certified Practising Accountant having passed my final exams way back in 1981. I actually can’t believe that was 37 years ago!! Anyway, I am now in my 60’s and I have been running my own business since May 1983. And before you ask, no, I have never regretted a moment of it! Part of the membership requirements of my professional body now dictate that I spend quite a lot of time on “CPD” - continuing professional education (one of their better ideas) - and over the last two years I decided to study business growth and marketing. I have learnt such a lot and that knowledge has radically changed my old “accountants” approach to business. It has made such a difference to the way I work and operate I feel that I just have to pass on this knowledge. It is simply too powerful to hold back!! - but I will try and do it in simple terms rather than expecting you to spend hours, as I had to, working through the difficult language that trainers seem to use to pass on their concepts. I hope you find the blog a useful resource and interesting place to visit as the months pass. I will do my best to keep up the flow - but if there are any topics you would like me to cover, then please let me know. Ray Stewart
Ray Stewart
Ray Stewart

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