Facebook Marketing: Are You Using It In Your Business?

Ray Stewart Advertising, Business, Marketing, Online Business 3 Comments

Facebook Online Community

Facebook Online Community

As a successful business owner, you are constantly wondering how you can attract more business and more clients.  If your business is online, the main challenge is how to get more traffic to your website.  Marketing is the answer for both online and offline business growth.  Without marketing, you will never be able to get targeted traffic into your website, or focused prospects to your business.

Internet marketing is not quite as easy as it may sound.  It may not have the costs attached to some traditional methods, but you do have to work hard in order to attract targeted traffic into your website.  You need to write a constant flow of good articles that are related to the products or services that you are selling.  Joining forums and the discussions in it are an excellent way of raising your profile and posturing yourself as THE expert in your area.  You also need to have a good, active and visually appealing website.

Whatever you are selling, internet marketing is more hard work than money but get it right and the pay-offs are substantial.

There are excellent websites set up specifically to help spread knpwledge and contacts and some can help you with your business growth.  Thanks to social networking websites, such as Facebook, you will see that internet marketing is a now a lot easier than ever before.  Facebook has become one of the most popular social  websites.  Here you will find a tremendous amount of traffic.  It has millions of subscribers logging and out each day and many thousands more registering each day and you can be sure that you will be able to get your fair share of targeted traffic from this website.

On Facebook you will see that all kinds of people with different social backgrounds join.  The members themselves separate themselves into distinct groups which you can see.  The fact that Facebook gives the flexibility for people to create and join groups of their own choices means that you should be able to track down your target customers.

Whether the group is separated by age, school, gender or interests, you will find them all on Facebook.

Another great thing about Facebook is that it will provide every member with the tools needed in order to communicate with their network. These tools can be used to advertise or market your products/services to other Facebook subscribers.  You can use social ads, Facebook beacon, Facebook Platforms, pages, insights and polls.  Learn more about Facebook Marketing direct from the site itself. Once you have joined, make sure you look me up there and make contact!

~Ray

Ray Stewart
I am a qualified Certified Practising Accountant having passed my final exams way back in 1981. I actually can’t believe that was 37 years ago!! Anyway, I am now in my 60’s and I have been running my own business since May 1983. And before you ask, no, I have never regretted a moment of it! Part of the membership requirements of my professional body now dictate that I spend quite a lot of time on “CPD” - continuing professional education (one of their better ideas) - and over the last two years I decided to study business growth and marketing. I have learnt such a lot and that knowledge has radically changed my old “accountants” approach to business. It has made such a difference to the way I work and operate I feel that I just have to pass on this knowledge. It is simply too powerful to hold back!! - but I will try and do it in simple terms rather than expecting you to spend hours, as I had to, working through the difficult language that trainers seem to use to pass on their concepts. I hope you find the blog a useful resource and interesting place to visit as the months pass. I will do my best to keep up the flow - but if there are any topics you would like me to cover, then please let me know. Ray Stewart
Ray Stewart
Ray Stewart

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