Every thing you do in marketing is a test. It is essential that you also track everything in detail. Every £1 you spend on marketing has to produce a positive result. If it doesn’t, move on. I am not only talking about different methods of marketing, but about every little detail. Even the change of a word or 2 in a headline can give a dramatic change in response.
We should all be testing constantly. Just because you might have found something that “works” it doesn’t mean you leave it. It could work even better if you tweak it, but unless you test and track, you will have no idea how your marketing £1’s are doing.
No business will succeed if it does a few marketing activities and sits back waiting for responses. You need to be pro-active all the time. Try something, if you get little or no response you haven’t failed, you just found something that didn’t work and you move on. You know to steer clear of that in the future.
Being an entrepreneur is all about thinking outside the box. Being innovative, knowing your target market and pursuing it by as many different means as possible, constantly and vigorously. Promoting your business by demonstrating how you ease the pain of your target audience. By showing the world how you do things differently, better, more efficiently, more professionally that any other business in your area. You have to prove to your target audience that they cannot possibly move forward another day without your service. You have to prove that it is better to outsource to you than do it themselves.
But the most important thing is – test, track, change, test, track, change…. and in the words of the late, great Winston Churchill “never, never, Never, NEVer, NEVER give up!”.