How to Use Promotional Items for Advertising Purposes

Ray Stewart Business, Marketing 1 Comment

Shout Your Message From The Rooftops!

This is a guest post…

Giving out promotional items can be very expensive, so why not get the recipients to pay? Better still, why not get them wanting to come back for more and really increase your sales?

Rather than distributing inexpensive promotional items that your recipients don’t really want and aren’t likely to keep, why not add some perceived value to the item?

Better still, why not use the promotional item to encourage them back in the future to buy more?

Sounds too good to be true? Have you ever noticed fast food chains entice children back into their restaurants by offering a different toy each week? Come back next week and you get another new toy. Maybe not a huge branding, but you know by looking at them where they are from.

What can we learn from this clever marketing strategy? Well, if you are a shop, put a little thought into some promotional items. Select items with a theme that can be developed over weeks. Maybe a different coloured item each week, a different variety or a series of characters.

Get posters printed and advertise the arrival of this new promotional item. It doesn’t matter too much what it is. Then sell it to the customers (or their children) for a small amount. Be sneaky even – ‘Get this wonderful toy for just ?1 when you spend ?10 in store today.’ Give them something the kids might want, but make sure they have to be buying from you before they get it for free – or even pay for it!

Show on the poster the full range of toys and when the next ones are available. Learn from the fast food chains. Put a cheap leaflet in with each toy that also shows what’s coming up in future weeks. Do whatever you can to make them certain when the next item is in stock and make customers want to come back for another.

So, what benefit is this to you, the business owner? Well, first, the customer has to come back and spend again in store. You could be encouraging them back sooner than they otherwise would have been. Second, the item is branded with your logo, so they remember your campaign into the future. And third, there’s a chance that they will show them to their friends, who, if you have chosen well, might just agree that it’s worth popping in to your shop on their way past. Or the kids’ friends might see it and pester their parents to pay you a visit. Finally, the customers are paying for the promotional items. Maybe not enough to cover the costs, but if they can cover the majority of the costs, that’s an excellent campaign.

With just a little imagination you will protect your bank balance! Read more about Internet marketing promotion here.

Ray Stewart
I am a qualified Certified Practising Accountant having passed my final exams way back in 1981. I actually can’t believe that was 37 years ago!! Anyway, I am now in my 60’s and I have been running my own business since May 1983. And before you ask, no, I have never regretted a moment of it! Part of the membership requirements of my professional body now dictate that I spend quite a lot of time on “CPD” - continuing professional education (one of their better ideas) - and over the last two years I decided to study business growth and marketing. I have learnt such a lot and that knowledge has radically changed my old “accountants” approach to business. It has made such a difference to the way I work and operate I feel that I just have to pass on this knowledge. It is simply too powerful to hold back!! - but I will try and do it in simple terms rather than expecting you to spend hours, as I had to, working through the difficult language that trainers seem to use to pass on their concepts. I hope you find the blog a useful resource and interesting place to visit as the months pass. I will do my best to keep up the flow - but if there are any topics you would like me to cover, then please let me know. Ray Stewart
Ray Stewart
Ray Stewart

Latest posts by Ray Stewart (see all)

Comments 1

  1. Pingback: promotional marketing

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.