I know I have been discussing the putting together of a series of seminars on various business topics for some time and I really did intend to get these started. However, a helpful client recently said that seminars are really 20th Century things and that I should look to presenting Webinars instead.
It is true that Seminars are expensive to put on. A decent location has to be found and paid for, refreshments are absolutely needed, but mostly, people have to commit time from their busy schedules to get to said location, sit through the presentation and then try to remember later what was discussed. Notes and summaries given out at the end do help recall but it has been scientifically proven (and I know this to be true with me) that people forget within a couple of hours a lot of the detail of a seminar and after a couple of days struggle even to remember basic things about it like the main topic!
Some Seminars I have been to myself have been recorded but often there are glitches with visual and/or audio feeds and so more often than not, you cannot relive the Seminar at all.
So a school of thought is “what and expensive waste of everyone’s time!”.
Hence the helpful suggestion of a nameless (Brian!) client, of doing the same content that was planned for Seminars, as a series of webinars instead.
I thought – brilliant. How the heck do I organise a webinar?
It turns out that these days there are alternatives to the only webinar method I was aware of. Yes you can have more than 15 people attending without costing loads of money each month. Google Hangouts is the way to go. Free, global, stable – what could go wrong?
I tried a plugin to the website that does some of the pre-webinar contact and registration for Google Hangouts but it required a bigger brain than mine to hook it all together.
Move then, onto last weekend, when I was watching a webinar produced using a new website (that shall remain nameless until proven!) that is a full on marketing package built around webinars. It handles pre-webinar emails, registrations, loads of stuff….
So I am going to put this product through some heavy testing and see what I think. If it is as good (and more importantly, as simple) as they make out, the webinar series could start this side of Christmas.
The advantage is repeat. A repeat of the webinar will be available immediately after the webinar so if you register, but cannot watch the live webinar, you can see a recording over and over to help retain the important information.
Instead of handouts at the end of a Seminar, you will get digital notes that are not so easy to doodle over and/or lose.
Most importantly, they will be free. Free to attend, free to watch/re-watch and watch again.
Watch this space!