Here Is The Advert By Chris Eccleston

Well, it has been a couple of weeks in the making but Chris has now finished his work on the Scout Christmas Directory advert I mentioned recently.  I am sorry about the distortion, that is down to my lack of ability to manipulate images.  The actual advert is A6 not square so the real thing looks much better, and a bit longer!  If you click on the image you should see the image properly presented in it’s full glory!

We have gone for a black and white image to reflect the current gloom the media are peddling all day every day at the moment and Chris decided to link the recession buster theme of the report to the historic “Dam Busters” of WWll fame.  I will do my very best to undo the negative media hype that pushes people into unwize and unnecessary decisions with this report.  That is my aim.

Anyway, love it or hate it, the advert is standing as it is.  Only time will tell if it manages to beat last year’s number of respondents!

I have also basically finished the website that the advert links to although it still needs some tweaking I think.  All the autoresponders are in place… all I now really have to do is finish the report.

I have been making great inroads into writing but it is far from finished.

I have today (weirdly) received a grumpy email from someone who came across the website registered for the report and complained that the report wasn’t attached to the email as I had promised!  Well it wouldn’t be yet would it!  The event was a tad embarassing but it shows that it is a topic very high in people’s thoughts at the moment.

Anyway, I promised to give you Chris Eccleston’s website address so that anyone interested in this young designer’s work has a point of contact.  It is http://thirteendesign.co.uk but there is nothing there yet.  Be patient with him as it is a very busy time for him as he starts to develop his brand new client base.  But don’t hesitate to contact him if you want a really new slant on your own marketing, branding or promotional materials.

~Ray

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Ray Stewart

Managing Director at Coalville Business Services Limited

I am a qualified Certified Practising Accountant having passed my final exams way back in 1981. I actually can’t believe that was 37 years ago!! Anyway, I am now in my 60’s and I have been running my own business since May 1983. And before you ask, no, I have never regretted a moment of it! Part of the membership requirements of my professional body now dictate that I spend quite a lot of time on “CPD” - continuing professional education (one of their better ideas) - and over the last two years I decided to study business growth and marketing. I have learnt such a lot and that knowledge has radically changed my old “accountants” approach to business. It has made such a difference to the way I work and operate I feel that I just have to pass on this knowledge. It is simply too powerful to hold back!! - but I will try and do it in simple terms rather than expecting you to spend hours, as I had to, working through the difficult language that trainers seem to use to pass on their concepts. I hope you find the blog a useful resource and interesting place to visit as the months pass. I will do my best to keep up the flow - but if there are any topics you would like me to cover, then please let me know. Ray Stewart

Ray Stewart

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