How Can You Write A Compelling Sales Letter?

Ray Stewart Advertising, Business, General, Marketing Leave a Comment

This is a question that vexes most entrepreneurs.  We are all of a certain type of person, excellent with the talk and can mostly persuade an Eskimo to buy snow.  But when it comes to writing a sales letter, advert, brochure or some other marketing material, it all becomes too complicated and tiresome.

We say, “If only I can talk to the right person I can usually make the sale” – does that sound familiar?

The simple way around this conundrum is to record ourselves talking to a prospect.  Record ourselves talking to clients/customers around problems or overcoming objections!  Then get all the recordings typed up!

It really is that simple.  You can then go through the transcripts and pick out the genuine, solid gold, nuggets of information that slip out naturally when we are talking without being conscious of them even being said.

You can then form these nuggets into a logical order and voila! you have, with little effort at all, just written your best ever sales letter!

I bought a digital voice recorder earlier in the year and although expensive, I can, with a client’s permission, just sit it on the table whilst we talk with it set on conference mode.  After a minute or two we forget it’s even there and it gives excellent quality recordings for a transcription service to type up.  It is a wonderful way of working!

I may, thinking about it as I write, put a recorded blog post here shortly just to show that marketing – even blogging – can be fun!


Ray Stewart
I am a qualified Certified Practising Accountant having passed my final exams way back in 1981. I actually can’t believe that was 37 years ago!! Anyway, I am now in my 60’s and I have been running my own business since May 1983. And before you ask, no, I have never regretted a moment of it! Part of the membership requirements of my professional body now dictate that I spend quite a lot of time on “CPD” - continuing professional education (one of their better ideas) - and over the last two years I decided to study business growth and marketing. I have learnt such a lot and that knowledge has radically changed my old “accountants” approach to business. It has made such a difference to the way I work and operate I feel that I just have to pass on this knowledge. It is simply too powerful to hold back!! - but I will try and do it in simple terms rather than expecting you to spend hours, as I had to, working through the difficult language that trainers seem to use to pass on their concepts. I hope you find the blog a useful resource and interesting place to visit as the months pass. I will do my best to keep up the flow - but if there are any topics you would like me to cover, then please let me know. Ray Stewart
Ray Stewart
Ray Stewart

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