This is a question that vexes most entrepreneurs. We are all of a certain type of person, excellent with the talk and can mostly persuade an Eskimo to buy snow. But when it comes to writing a sales letter, advert, brochure or some other marketing material, it all becomes too complicated and tiresome.
We say, “If only I can talk to the right person I can usually make the sale” – does that sound familiar?
The simple way around this conundrum is to record ourselves talking to a prospect. Record ourselves talking to clients/customers around problems or overcoming objections! Then get all the recordings typed up!
It really is that simple. You can then go through the transcripts and pick out the genuine, solid gold, nuggets of information that slip out naturally when we are talking without being conscious of them even being said.
You can then form these nuggets into a logical order and voila! you have, with little effort at all, just written your best ever sales letter!
I bought a digital voice recorder earlier in the year and although expensive, I can, with a client’s permission, just sit it on the table whilst we talk with it set on conference mode. After a minute or two we forget it’s even there and it gives excellent quality recordings for a transcription service to type up. It is a wonderful way of working!
I may, thinking about it as I write, put a recorded blog post here shortly just to show that marketing – even blogging – can be fun!
~Ray
Ray Stewart
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