From the recent recession busting tips report feedback, your biggest concern seems to be how to write at least 100 headlines for each campaign so that the “right” one is sure to jump out. Marie E says “I have trouble coming up with one headline – let alone 100!”.
Well Marie, you are not alone and so I am putting together a demonstration video this weekend to PROVE how easy it really is to produce at least 100 headlines, probably more. You will see it happen right in front of your eyes. So watch this space…
The reason writing so many headlines is SO important is that only after writing a lot does your brain finally settle down into the “groove” of the idea and starts popping out some really powerful headlines. Unless you can achieve this state, your headlines will never perform as well as they could.
With such a choice of headlines you also get plenty of choices for split testing so you can test your marketplace with different options to see how your customers react. Remember that your customers are human beings too and a headline that you think is fantastic might fall totally flat and produce few responses. Unless you test – you will never know.
Having such a choice of headlines also gives you plenty of strap lines and sub-headlines, all of which help to draw your prospects in to you and gives you plenty of fodder for your marketing media.
So, I will work on this video and hopefully post it here on Monday and dispel the myth that “I can’t write 1 headline – let alone 100!”