Headlines – Help Is At Hand!

Ray Stewart Advertising, Bookkeeping, Business, Marketing, Online Business Leave a Comment

From the recent recession busting tips report feedback, your biggest concern seems to be how to write at least 100 headlines for each campaign so that the “right” one is sure to jump out. Marie E says “I have trouble coming up with one headline – let alone 100!”.

Well Marie, you are not alone and so I am putting together a demonstration video this weekend to PROVE how easy it really is to produce at least 100 headlines, probably more. You will see it happen right in front of your eyes. So watch this space…

The reason writing so many headlines is SO important is that only after writing a lot does your brain finally settle down into the “groove” of the idea and starts popping out some really powerful headlines. Unless you can achieve this state, your headlines will never perform as well as they could.

With such a choice of headlines you also get plenty of choices for split testing so you can test your marketplace with different options to see how your customers react. Remember that your customers are human beings too and a headline that you think is fantastic might fall totally flat and produce few responses. Unless you test – you will never know.

Having such a choice of headlines also gives you plenty of strap lines and sub-headlines, all of which help to draw your prospects in to you and gives you plenty of fodder for your marketing media.

So, I will work on this video and hopefully post it here on Monday and dispel the myth that “I can’t write 1 headline – let alone 100!”


Ray Stewart
I am a qualified Certified Practising Accountant having passed my final exams way back in 1981. I actually can’t believe that was 37 years ago!! Anyway, I am now in my 60’s and I have been running my own business since May 1983. And before you ask, no, I have never regretted a moment of it! Part of the membership requirements of my professional body now dictate that I spend quite a lot of time on “CPD” - continuing professional education (one of their better ideas) - and over the last two years I decided to study business growth and marketing. I have learnt such a lot and that knowledge has radically changed my old “accountants” approach to business. It has made such a difference to the way I work and operate I feel that I just have to pass on this knowledge. It is simply too powerful to hold back!! - but I will try and do it in simple terms rather than expecting you to spend hours, as I had to, working through the difficult language that trainers seem to use to pass on their concepts. I hope you find the blog a useful resource and interesting place to visit as the months pass. I will do my best to keep up the flow - but if there are any topics you would like me to cover, then please let me know. Ray Stewart
Ray Stewart
Ray Stewart

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