I Feel A New Direction Coming On For 2009!

Ray Stewart Bookkeeping, Business, General Leave a Comment

I am really sorry that I haven’t posted here since New Years Day. Crikey, that is almost a fortnight ago!

2009 has started with a classic realization. I read my own planning report a few days after I wrote it and posted it here. How weird it is to read your own work after forgetting what it was you wrote! I actually thought as I read it that planning was a good idea for the coming year! How humbling was that?

Anyway, I took some of my own advice and really thought about what was important to me, what I enjoyed doing, and what fitted in with the way the business was already running.

In a flash of inspiration…I got it. I love helping people grow their businesses and overcoming seemingly impossible obstacles. I like to chat – lots of you will attest to that! But there is something that always seems to come between what I am offering and the person I am trying to help. And it is that old chestnut…money.

It is a sad fact of human nature that we are naturally suspicious of someone offering deep, personal advice for free. What’s in it for them we wonder? I am the same.

Years ago, I completed a hypnotherapy course and qualified enabling me to practise. All I wanted at the time was to stop one client a week from smoking, charge them £250 each and live a cushy life… (Wow, whatever happened to that dream?). Anyway, the leader of that course drummed into us over the year that people will not commit to therapy of any sort if it is offered for free. They just don’t connect in the same way as those who paid £40 per session (1982 prices) for exactly the same treatment. There were lots of statistics I had to hand at the time (long since lost) that proved this relationship.

The reason I mention the hypnotherapy is that people now (as then) simply do not seem to value the free advice offered by lots of experts around the internet and in the business world as much as they should. It is too easy to ignore because it hasn’t been paid for with money or taken time to learn.

So I am turning the flood of free offerings on it’s head.

I will still write articles of (hopefully) interesting content and with useful tips, but the focus for 2009 is going to be my new coaching program. I am going to focus on just a few clients in the early stages and see how things progress from there. Each client will be completely confidential. I will not organize the group calls that seem to be a part of some coaching courses because I don’t believe they help. They didn’t help me anyway – yes I have done a course of coaching myself. No-one will ever know the identity of another client, nor will anything we talk about, do or achieve will find it’s way onto this blog…sorry. Anything other than complete confidentiality will damage what we are trying to achieve.

Why is it that coaching is really important now, probably more than ever? I hear you asking.

EVery single successful sportsperson has a coach to hone their skills. Every autobiography written by successful business leaders and politicians include some element of coaching or mentor in that person’s life to help them in certain areas such as decision making, image, public speaking etc…

Coaching helps an individual find answers to difficult questions in life and/or business. The simple fact of a regular chat with a non-judgemental and supportive third party can help an entrepreneur keep their sanity; can help them dig inside to find inner strength; can give an them someone to bounce ideas off…

Most people can benefit from some form of coaching. It is called many things including therapy, coaching, business support, mentoring, masterclass, brain storming etc. Many names for the same basic idea…

I have been coaching clients informally for years now but as this current recession starts to bite, I am told daily that some kind of formal program will benefit any/every entrepreneur determined to survive. To have, for example, the tips in the Recession Busting Tips report explained fully in a one-to-one situation; to have help writing new marketing materials; to interpret effectiveness of decisions made quickly; to keep the entrepreneur focused and bubbling no matter what comes at them over the next few months; generally to have a sympathetic ear available when needed and get a kick up the bottom if necessary (figuratively speaking of course); to have regular sessions in a positive environment (my own home office) undisturbed by anything or anyone else. This is the kind of coaching program I am putting together.

Not set in stone at the outset as a one-size fits all agenda, but one worked out between you and me at our first meeting to decide how it will be best for you to go forward for the year.

So, I will be launching my coaching program early in February 2009 and I will put full details here for anyone interested. It will not be free. It will not be particularly cheap. But for the lucky few, it will be a real opportunity to have my 32 years of experience at their complete disposal for at least an hour each week for a year, coupled with unlimited email and telephone support throughout the year.

I am really excited about this new project and I can’t wait for February to get started.

I hope your new year is starting as positively as mine!


Ray Stewart
I am a qualified Certified Practising Accountant having passed my final exams way back in 1981. I actually can’t believe that was 37 years ago!! Anyway, I am now in my 60’s and I have been running my own business since May 1983. And before you ask, no, I have never regretted a moment of it! Part of the membership requirements of my professional body now dictate that I spend quite a lot of time on “CPD” - continuing professional education (one of their better ideas) - and over the last two years I decided to study business growth and marketing. I have learnt such a lot and that knowledge has radically changed my old “accountants” approach to business. It has made such a difference to the way I work and operate I feel that I just have to pass on this knowledge. It is simply too powerful to hold back!! - but I will try and do it in simple terms rather than expecting you to spend hours, as I had to, working through the difficult language that trainers seem to use to pass on their concepts. I hope you find the blog a useful resource and interesting place to visit as the months pass. I will do my best to keep up the flow - but if there are any topics you would like me to cover, then please let me know. Ray Stewart
Ray Stewart
Ray Stewart

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