Do You Know Your Target Market?

Ray Stewart Advertising, General, Marketing Leave a Comment

I have been speaking to a client this morning about his business and why growth is a little slow.  We quickly got to the bit about who he was aiming his marketing at, who his target market actually is, and found out he wasn’t very sure at all.

This meant all his marketing efforts were like a scattergun – covering every possible person in the area – not laser focused on to a customer who will actually benefit from his product.

It just made me wonder how many businesses actually stop and reflect on who they are actually trying to sell to – this knowledge is one of the cornerstones of business.  Without knowing this, your business will never truly fly.

However, once you spend a little time and truly identify the people most likely to benefit, you can then work out efficient ways to get your message right in front of their noses; in places they visit, magazines/papers they read, clubs they belong to, websites they visit, meetings they attend etc.. Thus making your spend and effort on marketing much more effective.

There will also be no doubt in any prospect’s mind that your product/service is exactly what they need/are looking for.

The moral then…If you don’t know exactly who you need to sell to… find out quick – before your competitors do!


Ray Stewart
I am a qualified Certified Practising Accountant having passed my final exams way back in 1981. I actually can’t believe that was 37 years ago!! Anyway, I am now in my 60’s and I have been running my own business since May 1983. And before you ask, no, I have never regretted a moment of it! Part of the membership requirements of my professional body now dictate that I spend quite a lot of time on “CPD” - continuing professional education (one of their better ideas) - and over the last two years I decided to study business growth and marketing. I have learnt such a lot and that knowledge has radically changed my old “accountants” approach to business. It has made such a difference to the way I work and operate I feel that I just have to pass on this knowledge. It is simply too powerful to hold back!! - but I will try and do it in simple terms rather than expecting you to spend hours, as I had to, working through the difficult language that trainers seem to use to pass on their concepts. I hope you find the blog a useful resource and interesting place to visit as the months pass. I will do my best to keep up the flow - but if there are any topics you would like me to cover, then please let me know. Ray Stewart
Ray Stewart
Ray Stewart

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