I know I have been discussing the putting together of a series of seminars on various business topics for some time and I really did intend to get these started. However, a helpful client recently said that seminars are really 20th Century things and that I should look to presenting Webinars instead. It is true that Seminars are expensive to …
My New Shopping Cart Has Autoresponder Service Built In
You will have noticed a steady stream of jiggling going on with this site of late. Different themes, different front page content, different allsorts!
I can’t really apologize because overall, it is in the site’s, and our own, best interests.
I am moving to a membership site as things develop. Don’t worry, it will still be free as always,
These Marketing Tactics Aren’t Relevant To My Business – Are They?
A client, whom I shall call “Emma” here called round this morning and returned a copy of Paul Gorman’s book “How to out-sell, out market, out promote, out advertise everyone else you compete against before they even know what hit them” that I lent to her some months ago. “I don’t see how most of the stuff in this book …
Do You Know Who Your Target Audience Is?
It is absolutely vital that you know who your Target Audience is. Why? Because if you send out marketing materials to people that are not likely to need your products/services – you are wasting your time and valuable resources. How do you know who your Target Audience is? Your TA is simply the people that you would like to do …
I Will Really Appreciate Your Help!!
Good Ideas Urgently Required! I am about to take out an advert that has become an annual event for me. A client once asked me to support the local scout group by having an advert in their Christmas post directory to raise funds for them. Being an old scout myself I didn’t hesitate and I have done it each year …
Do Your Adverts Work For You?? – Conclusion
During my mini-series of 3 articles on how to write well performing adverts, I focused on the the headline, the body copy and finally, the call to action. Essential ingredients for every advert and sales letter.
In this conclusion, I wanted to make sure that you understand they are not the only elements that can raise […]
Do Your Adverts Work For You?? – Part 3
This is the last in a series of 3 articles about making an advert as effective as possible. Many marketing adverts suggest a mnemonic to make sure each advertisement and each marketing letter contains all the essential ingredients for success.
A I D A is a mnemonic for adverts […]
Do Your Adverts Work For You? – Part 2
In the first article I looked at headlines and how easy it really is to come up with 100 or so, enabling the best ones to be drawn out of your brain! This time I will look at the body of the advert. Having captured your readers attention, the main part of the advert must explain what your offer is …
Online Marketing-“How To” Tips
This is a guest article…
by Aaron Boyce
1. Have a website. There is virtually no business, no industry that can not benefit from being on line. Now more than ever, people are relying on the Internet to shop, read, communicate, play, etc. Remember the old days when you had to rely on telephone books […]
Do Your Adverts Work For You?? – Part 1
This is the first in a series of 3 short articles about building an advert. The first element of an advert is the headline so I will start with that… Headlines are really important parts of our adverts. If you send out a letter, a website, an advertisement, a blog post and the headline is a good one, the subsequent …